How our product fits certain catergories of consumer

LifeMatrix defines ten audience categories, centred around both values, attitudes and beliefs, and more fundamental, demographic audience categories.

1. Tribe wired Digital, free-spirited, creative young singles

2. Fun/Atics Aspirational, fun-seeking, active young people

3. Dynamic Duos Hard-driving, high-involvement couples

4. Priority Parents Family values, activities, media strongly dominate

5. Home Soldiers Home-centric, family-oriented, materially ambitious

6. Renaissance Women Active, caring, affluent, influential mums

7. Rugged Traditionalists Traditional male values, love of outdoors

8. Struggling Singles High aspirations, low economic status

9. Settled elders Devout, older, sedentary lifestyles

10. Free Birds Vital, active, altruistic seniors

From this I would classify our audience as 1/2/8/10 due to the fact that they are the kind of people that will attempt to watch any film and try out new things. Therefore a wider audience is able to view our film.