How our product fits certain catergories of consumer

LifeMatrix defines ten audience categories, centred around both values, attitudes and beliefs, and more fundamental, demographic audience categories.

1. Tribe wired Digital, free-spirited, creative young singles

2. Fun/Atics Aspirational, fun-seeking, active young people

3. Dynamic Duos Hard-driving, high-involvement couples

4. Priority Parents Family values, activities, media strongly dominate

5. Home Soldiers Home-centric, family-oriented, materially ambitious

6. Renaissance Women Active, caring, affluent, influential mums

7. Rugged Traditionalists Traditional male values, love of outdoors

8. Struggling Singles High aspirations, low economic status

9. Settled elders Devout, older, sedentary lifestyles

10. Free Birds Vital, active, altruistic seniors

From this I would classify our audience as 1/2/8/10 due to the fact that they are the kind of people that will attempt to watch any film and try out new things. Therefore a wider audience is able to view our film.

What does a distribution company do?

A film distributor is responsible for the marketing of the film and makes decisions like: setting a release date for a film and are also responsible for how the film will be available for viewing, for example, directly to the public (cinema) or for home viewing (DVD, video-on-demand, download, etc.)


Examples of film distributor in the UK include:
- 20th Century Fox
- Columbia Pictures
- Paramount pictures
- The Walt Disney company ltd.

First filming shoot

On Saturday, we did our first series of filming in Sheffield. We had a very successful day where we were able to collect a variety of shots and angles. Shots include these below ...

Second filming shoot

On our second filming shoot where we were gathering recording inside Bens garage for out torture scene we were able to gather a variety of good shots and angles to put in our thriller. In this time we were also able to revaluate our decisions and adjust and improve our shots in order to make our thriller better. Shots include these below: